Fruit Shoot continues to put kids’ skills to the test with Angry Birds promotion

Leading soft drinks manufacturer, Britvic Soft Drinks, is introducing a new on-pack promotion for its no and low sugar variants of number one kids’ drink brand Robinsons Fruit Shoot, through a partnership with Rovio Entertainment Ltd., the creator of global phenomenon Angry Birds. Tapping into one of the most popular games amongst children and adults alike, the tie up is the first beverage partnership in the UK for the Angry Birds brand and will offer kids the opportunity to play a new and exclusive online adventure park puzzler; Angry Birds Skills.

Available on every pack of Fruit Shoot Low Sugar and Fruit Shoot Hydro which is sugar free, each multi-pack or bottle will have a unique nine-digit promotional code, giving kids access to the exclusive online adventure featuring Fruit Shoot and Angry Birds. The puzzler, created exclusively for Fruit Shoot, will be live from January until the 30th August 2014 and the activity will be supported with an Angry Birds tag when Fruit Shoot returns to TV in the New Year.

Jonathan Gatward, GB Marketing Director at Britvic, comments: “We’re excited to be the first UK beverage brand to partner with Angry Birds as we know that this activity will really engage our target audience for Fruit Shoot Low Sugar and Hydro. The promotion is part of our on-going ‘Get Your Skills On’ campaign, which looks to motivate kids to try and learn new skills in a fun and interactive way.

“Our 2014 campaign will continue to drive desirability for Fruit Shoot by positioning the brand at the heart of what’s cool and motivating for kids, while also giving parents a reason to buy Fruit Shoot. The Angry Birds packs will have strong standout on shelf and we’d recommend that retailers and licensees get stocked up to capitalise on the interest this activity will create and the increased demand for Fruit Shoot this year.”

[i] Millward Brown Research, November 2013


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